Marketing Opportunities
Welcome to Yorkshire
The Welcome to Yorkshire membership scheme offers
businesses like yours the opportunity to share in our success and
benefit from our investment in Yorkshire tourism. For every £1 we
invest in marketing activity, the return on investment is around
£40. Domestic overnight holidaymakers have increased by 23% since
the launch of Welcome to Yorkshire. Gain from Welcome to
Yorkshire’s marketing muscle and increase your own promotional
power by joining now.
For futher details including how to join visit
http://www.yorkshire.com/industry/join-us-membership-scheme/join-now.
Welcome to Yorkshire Coast Local Benefits
Membership Charges 2011/2012 - www.discoveryorkshirecoast.com
& Tourist Information Centres
| |
Annual Tourist Information Centre
Registration & Website Enhanced Entry
|
Weblink To Own Web Page/Website
|
| Welcome to Yorkshire Members |
FREE
|
£50 PLUS VAT
|
|
Non Welcome to Yorkshire
Members
|
FROM £150 + VAT
|
FROM £25 + VAT
|
Discover Yorkshire Coast website statistics January –
December 2011
Scarborough/Whitby Filey Tourist Information Centres
- 13,406 accommodation enquiries
through the Information Centres and Tourism Bureau
- 1,526 direct bookings made through
Scarborough, Whitby and Filey TIC’s and Tourism Bureau
- Over 1,545,000 visitors to the
Tourist Information Centres
Other Local
Benefits
Marketing
& PR opportunities
- Tourist Information Centre
referrals
- Monthly e newsletters
- Opportunity to participate in global
distribution (accommodation only)
- Opportunity to display your special
offers and participate in special offer marketing campaigns (short
breaks, valentines, Christmas discounts etc)
- Opportunity to receive weekly what’s
on listings
- Provision of data management and
support for businesses
- Opportunity to receive event feeds
direct to own web-site
- Preferential rates on marketing
opportunities including local publications
- Partners can provide products, offers
and news stories for inclusion in relevant newsletters
- Inclusion in press and trade
familiarisation visits
- Free use of Guestlink online and
other system opportunities
Business
advice & support
Our local branch
team can provide a wide range of business advice, guidance, site
visits and supporting letters (where appropriate) for tourism
developments. Information given on legislation and industry
regulations, industry news, marketing and PR for your business
Events & Networking Opportunities
- Exclusive
invitations to a number of social, familiarisation and business
networking events
- Free Guestlink
training to maximise enquiry and booking opportunities
Access to Affiliates Scheme
Helping attractions and accommodation to
work together to attract more visitors
Banner Advertising
The newly designed Discover Yorkshire web-site will also provide
you with the opportunity to feature your business on various
prominent pages.
| For less than 6 months |
£100 per month
|
| 6 – 11 months |
£75 per month
|
| If Booked For a Full Year |
£50 per month |
The maximum number of advertisements
per banner is 3. Price per key page (ie home, destination,
sector).
To become a Welcome to Yorkshire
member or to take advantage of local benefits please contact your
local area office or download our Discover
Yorkshire Coast sign up form.
Janet Deacon
Area Director WTY
01723 232570
mob: 07967 465319
jdeacon@yorkshire.com
Sarah Barrowby
Business Development Executive
07807 529717
sbarrowby@yorkshire.com
Craig Nattress
Web and eMarketing Officer
07801 902907
cnattress@yorkshire.com
or contact Tourism Data Manager
Services, 01723 383636 - datamanager@scarborough.gov.uk