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Yorkshire Coast Tourism Advisory Board

Sarah Ward:

Established in 2011, the primary objective of the 'Welcome To Yorkshire Coast Tourism Advisory Board' is to promote the development and promotion of the Yorkshire Coast as a tourism destination through recommendations presented to Scarborough Borough Council and Welcome to Yorkshire in relation to public sector support to the tourism industry; tourism policy; the marketing strategy for promoting tourism; attracting public and private sector investment into tourism; creating an efficient, open, robust and diverse tourism sector; improving engagement with private sector businesses and public sector bodies as well as making recommendations on any matter which affects the 'tourism experience'.

Discover more about the background, scope and objectives of the Coastal Tourism Advisory Board, including how board members are elected via the Terms of Reference (PDF).




Richard Marcroft – Chair
Janet Deacon – Tourism Manager SBC and WTY Area Director
Adrian Fuscoe – Restaurants
John Senior – Restaurants & South Bay Traders
Sarah Ward – Self Catering Accommodation
Shirley Smith – Scarborough Hospitality Association/Self Catering
Graham North – North Yorkshire County Council/Old Forum For Tourism
Ben Gilligan – Transport
Ed Asquith – Media
Chris Sigsworth – Media
Cllr Liz Colling – SBC Portfolio Holder for Economies
Janet Jefferson – Chamber of Trade
Charles Forgan – Attractions
Andrew Turner – Attractions
Sue Anderson Brown – Retail
Andrew Clay - Culture
Paul Robinson – Culture
Catriona McLees - North York Moors National Park
Diane Uhalde – Large Hotels/Confotel
Mark Williamson – Attractions

For any queries please contact