Website digital marketingImage of a laptop

  • dedicated to promoting your business on the Discover Yorkshire Coast website
  • full business listing with enhanced entries to maximise promotion
  • web link to deliver custom straight to your inbox


Website advertising

  • strategically placed to target your market audience
  • unlimited, free copy changes to maintain interest and engage your audience on a regular basis
  • display your special seasonal offers so your business is always current and relevant with enticing calls to action

Image of mobile phone


Social media campaigns

  • organic Discover Yorkshire Coast campaigns to boost your marketing strategies with specially designed posts
  • sharing and tagging your business posts
  • delivering promotion as and when required to promote your brand consistently but without over-promoting - subtle but powerful extended messaging
  • free of charge to members
  • paid social marketing campaigns: special rates for members


Consumer monthly newsletters

  • distributed to an opt-in database of 90,000 subscribers
  • an interested and engaged database keen to hear about your business
  • regular communication about the Yorkshire Coast reminding past visitors, inspiring new visitors to discover the destination and encouraging all to stay for longer and experience more
  • signposting to your event and bringing it front-of-mind with direct calls to action and links to your business


Publications: Advertising and features

Discover Yorkshire Coast holiday guide

Holiday guide 2023Everything the visitor wants to know

  • published annually
  • print run 75,000
  • A4 publication so there is extensive and wide ranging content described by visitors as "a jolly good read…"
  • targeted distribution nationwide via paid for campaigns and in response to nationwide enquiries to our seven day a week call centre
  • in depth coverage of the region including accommodation, food and drink
  • themed features identified as of interest to past visitors and themes which encourage new visitors to choose the region as their must-visit destination themes include: to escape and explore; to indulge; to unwind; the place for nostalgia; a place full of surprises; outdoor activities such as walking, cycling, surfing; arts, culture and heritage and of course the local food and drink on the seafood coast
  • major supermarket distribution: West Yorkshire and major northern cities  in Tesco, Sainsburys, Morrisons and Asda
  • digital version on the Discover Yorkshire Coast website


Attractions and events guide 2023Attractions, events and eating out guide

Where to go, what to do, where to find refreshments from a snack to a gourmet meal 

  • published annually
  • DL size - letter size, portable and easy reference, retained for longer
  • print run 150,000
  • distribution throughout Yorkshire and the North East
  • distribution via Tourist Information Centres
  • a discount voucher from your business included in the guide
  • voucher claims mean you can measure the results
  • customer retains it for longer because of the voucher
  • digital version on the Discover Yorkshire Coast website


Help us to help you promote your business on the Yorkshire Coast

Get in touch today - email us at tourismbureau.sca@northyorks.gov.uk or call us on 01723 383637.

Share your images

Share your Yorkshire Coast images on Instagram using #YorkshireCoast and your images could appear in our gallery like the images below!