Website digital marketing
- dedicated to promoting your business on the Discover Yorkshire Coast website
- full business listing with enhanced entries to maximise promotion
- web link to deliver custom straight to your inbox
Website advertising
- strategically placed to target your market audience
- unlimited, free copy changes to maintain interest and engage your audience on a regular basis
- display your special seasonal offers so your business is always current and relevant with enticing calls to action
Social media campaigns
- organic Discover Yorkshire Coast campaigns to boost your marketing strategies with specially designed posts
- sharing and tagging your business posts
- delivering promotion as and when required to promote your brand consistently but without over-promoting - subtle but powerful extended messaging
- paid social marketing campaigns: special rates for members
Consumer newsletters
- distributed to an opt-in database of 45,000 subscribers
- an interested and engaged database keen to hear about your business
- regular communication about the Yorkshire Coast reminding past visitors, inspiring new visitors to discover the destination and encouraging all to stay for longer and experience more
- signposting to your event and bringing it front-of-mind with direct calls to action and links to your business
Publications: Advertising and features
Annual North Yorkshire visitor guide
Everything the visitor wants to know
- published annually
- print run 75,000
- A4 publication so there is extensive and wide ranging content described by visitors as "a jolly good read…"
- targeted distribution nationwide via paid for campaigns and in response to nationwide enquiries to our seven day a week call centre
- in-depth coverage of the region including accommodation, food and drink
- themed features identified as of interest to past visitors and themes which encourage new visitors to choose the region as their must-visit destination themes include: to escape and explore; to indulge; to unwind; the place for nostalgia; a place full of surprises; outdoor activities such as walking, cycling, surfing; arts, culture and heritage and of course the local food and drink on the seafood coast
- major supermarket distribution: West Yorkshire and major northern cities in Tesco, Sainsburys, Morrisons and Asda
- digital version on the Discover Yorkshire Coast website
Attractions, events and eating out guide
Where to go, what to do, where to find refreshments from a snack to a gourmet meal
- published annually
- DL size - letter size, portable and easy reference, retained for longer
- print run 150,000
- distribution throughout Yorkshire and the North East
- distribution via Tourist Information Centres
- a discount voucher from your business included in the guide
- voucher claims mean you can measure the results
- customer retains it for longer because of the voucher
- digital version on the Discover Yorkshire Coast website
Help us to help you promote your business on the Yorkshire Coast
Get in touch today - email us at discoveryorkshirecoast@northyorks.gov.uk or call us on 01723 383637.