Surprise - Members - Our Marketing Campaign
Launched Spring 2021
With audiences’ attention firmly fixed on holidaying in the UK, we have an unprecedented opportunity for the Yorkshire Coast to stand out, change perceptions and develop new audiences for all our resorts across the entire year. All this, whilst still offering the same great offer to our loyal audiences who return year-after-year.
And this is where our Surprise campaign came in to play. A multi-channel, high-impact tourism marketing campaign, funded by Scarborough Borough Council, promoting the very best the Yorkshire Coast has to offer for a short break or long relaxing holiday.
- Created a new destination video
- Updated web pages on DiscoverYorkshireCoast.com
- New branding for the campaign
- A wide-reaching advertising campaign focused on target audiences
- Ongoing PR and organic marketing activity, incl. Social Media
- Creation of a bank of licence-free photography & video to be used by businesses
Share your images
Share your Yorkshire Coast images on Instagram using #YorkshireCoast and your images could appear in our gallery like the images below!