Surprise - Members - Our Marketing Campaign

Launched Spring 2021

With audiences’ attention firmly fixed on holidaying in the UK, we have an unprecedented opportunity for the Yorkshire Coast to stand out, change perceptions and develop new audiences for all our resorts across the entire year. All this, whilst still offering the same great offer to our loyal audiences who return year-after-year. 

And this is where our Surprise campaign came in to play. A multi-channel, high-impact tourism marketing campaign, funded by Scarborough Borough Council, promoting the very best the Yorkshire Coast has to offer for a short break or long relaxing holiday.

What’s Happened

  • Created a new destination video
  • Updated web pages on
  • New branding for the campaign
  • A wide-reaching advertising campaign focused on target audiences
  • Ongoing PR and organic marketing activity, incl. Social Media
  • Creation of a bank of licence-free photography & video to be used by businesses

Discover more on our Surprise campaign by downloading our campaign strategy document here.

Share your images

Share your Yorkshire Coast images on Instagram using #YorkshireCoast and your images could appear in our gallery like the images below!