Opportunities

Website Digital Marketing

• Dedicated to promoting your business on www.discoveryorkshirecoast.com 

• Full business listing with enhanced entries to maximise promotion

• Web link to deliver custom straight to your inbox

Website Advertising

• Strategically placed to target your market audience

• Unlimited, free copy changes to maintain interest and engage your audience on a regular basis

• Display your special seasonal offers so your business is always current and relevant with enticing calls to action

Social Media Campaigns

• Organic Discover Yorkshire Coast campaigns to boost your marketing strategies with specially designed posts

• Sharing and tagging your business posts

• Delivering promotion as and when required to promote your brand consistently but without over-promoting – subtle but powerful extended messaging

• Free of charge to members

• Paid social marketing campaigns: Special rates for members

Consumer Monthly Newsletters

• Distributed to an opt-in database of 90,000 subscribers

• An interested and engaged database keen to hear about your business

• Regular communication about the Yorkshire Coast reminding past visitors, inspiring new visitors to discover the destination and encouraging all to stay for longer and experience more

• Signposting to your event and bringing it front-of-mind with direct calls to action and links to your business

Publications: Advertising and Features

Discover Yorkshire Coast Holiday Guide

Everything the visitor wants to know

• Published annually

• Print run 75,000

• A4 publication so there is extensive and wide ranging content described by visitors as “a jolly good read…”

• Targeted distribution nationwide via paid for campaigns and in response to nationwide enquiries to our 7 day a week call centre

• In depth coverage of the region including accommodation, food and drink

• Themed features identified as of interest to past visitors and themes which encourage new visitors to choose the region as their must-visit destination themes include: to escape and explore; to indulge; to unwind; the place for nostalgia; a place full of surprises; outdoor activities such as walking, cycling, surfing; arts, culture and heritage and of course the local food and drink on the seafood coast

• Major supermarket distribution: West Yorkshire and major northern cities  in Tesco, Sainsburys, Morrisons and Asda

• Digital version on discoveryorkshirecoast.com

Attractions, Events & Eating Out Guide

Where to go, What to do, Where to find refreshments from a snack to a gourmet meal 

• Published annually

• DL size – letter size, portable and easy reference, retained for longer

• Print run 150,000

• Distribution throughout Yorkshire and the North East

• Distribution via Tourist Information Centres

• A discount voucher from your business included in the guide:

• Voucher claims mean you can measure the results

• Customer retains it for longer because of the voucher

• Digital version on discoveryorkshirecoast.com

Help us to help you promote your business on the Yorkshire Coast

Get in touch today - email us at tourismbureau@scarborough.gov.uk or call us on 01723 383637