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IS YOUR BUSINESS ‘Tour de Yorkshire’ READY ?

Tour de Yorkshire

Let us know what your business or local community are doing to celebrate this year's TdY!

Email your pictures and ideas to or Tweet us @discovercoast or contact us at For more information on entering the TdY land art competition click here.


The media spotlight will once again be on our region in the run up to and during the Tour de Yorkshire on the 28th April. Be Tour ready by Easter and engage with your customers, provide visitors with a reason to return by using the Tour de Yorkshire event. 

  • Last year the race attracted an estimated 1.5 million unique spectators


  • Televised in 178 countries, watched by 11.4 million global TV viewers and £116 million pounds worth of National media coverage


  • Media coverage was worth some £60m to the regional economy


Tell the World

The media are looking for interesting stories in the run up to and during the event – decorate and get involved even if you are not on the route to highlight your business


Decorate and Engage

Get out your yellow paint and let your imagination go wild !

Bunting, stencils, bikes…. It does not have to cost anything to be involved, get your business noticed, prior to the event and especially along the route, remember live coverage on the day !


Adapt your product

Hoteliers push special weekend deals, create unique products - previous years have seen Pedal power beer, TdY biscuits, coloured sheep and fantastic land art, if you own an open space or have large grounds, get creative.


*Keep in touch*

The most important part is to let Discover Yorkshire Coast know what you are doing in our local area so we can promote you through radio, press, TV etc. Let me know your plans in advance to make the most of this media opportunity, the more unusual the better !


Email your pictures and ideas to or Tweet us @discovercoast or contact us at For more information on entering the TdY land art competion click here.

Even Sheep Are Getting Into The TdY Spirit!
Get The Community Involved
Be Creative

Alternatively fill out the form below if you'd like a member of our team to contact you, please include your enquiry in the details box:

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How Else Can You Get Involved?

A large scale community participation artwork, fundeded by the Without Walls organisation, featuring a gigantic cycling jersey design, which will be entered in to the official 2017 Tour de Yorkshire land art competition, is set to get underway in Scarborough in the coming weeks and experienced sewers are being sought to kick start the project.

Throughout the duration of the project, the aspiration is to get 2,000 people of different ages and backgrounds involved in the making and finishing of The Gigantic Jersey, a giant canvas for pictures and messages to reflect the inspirational nature of the Tour de Yorkshire.

The Gigantic Jersey, which will be 17 metres wide, approximately the length of an articulated truck, and more than 12 metres high, will be put together by local residents at community sewing bees and other public workshop sessions between March and April. It will be made from waterproof materials, with specific mounting points for final installation on the hillside overlooking the Tour de Yorkshire Stage One finish in Scarborough’s North Bay on Friday 28 April.

Animated Objects Theatre Company, which has created the concept and design for The Gigantic Jersey with the support of Scarborough Borough Council and will be managing the project, is asking for experienced, quality sewers to grab their sewing machines and come along to the first sewing bees on Saturday 18 and Sunday 19 March at Woodend Creative Workspace, The Crescent, Scarborough YO11 2PW. As with previous sewing bees run by the company, there will be the chance to work on something large scale alongside a group of others, with plenty of chat, tea and cake.

Once the giant shape has been made, it will then be taken on a tour of different local schools, public and community venues to encourage local residents and visitors to contribute through words and images to the final look of The Gigantic Jersey.

Anyone who would like more information about the first sewing bees should contact or call 01723 378906.