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IS YOUR BUSINESS ‘Tour de Yorkshire’ READY ?


Let us know what your business or local community are doing to celebrate this year's TdY!

Email your pictures and ideas to or Tweet us @discovercoast or contact us at For more information on entering the TdY land art competition click here.


The media spotlight will once again be on our region in the run up to and during the Tour de Yorkshire on the 28th April. Be Tour ready by Easter and engage with your customers, provide visitors with a reason to return by using the Tour de Yorkshire event. 

  • Last year the race attracted an estimated 1.5 million unique spectators


  • Televised in 178 countries, watched by 11.4 million global TV viewers and £116 million pounds worth of National media coverage


  • Media coverage was worth some £60m to the regional economy



Tell the World

The media are looking for interesting stories in the run up to and during the event – decorate and get involved even if you are not on the route to highlight your business


Decorate and Engage

Get out your yellow paint and let your imagination go wild !

Bunting, stencils, bikes…. It does not have to cost anything to be involved, get your business noticed, prior to the event and especially along the route, remember live coverage on the day !


Adapt your product

Hoteliers push special weekend deals, create unique products - previous years have seen Pedal power beer, TdY biscuits, coloured sheep and fantastic land art, if you own an open space or have large grounds, get creative.


*Keep in touch*

The most important part is to let Discover Yorkshire Coast know what you are doing in our local area so we can promote you through radio, press, TV etc. Let me know your plans in advance to make the most of this media opportunity, the more unusual the better !


Email your pictures and ideas to or Tweet us @discovercoast or contact us at For more information on entering the TdY land art competion click here.

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